Let’s break it down for a younger audience:
On-Page SEO: This is all about what you do on your own website to make it more appealing to search engines like Google. It includes things like using the right keywords in your content, optimizing your website structure, improving loading speed, and making sure your site is mobile-friendly. Think of it as making your own house look nice and organized.
Off-Page SEO: Off-page SEO involves activities that happen outside of your website but still influence your site’s reputation and ranking in search results. The main focus here is building backlinks from other trustworthy websites, engaging on social media to create a buzz around your content, and generally building a strong online presence. It’s like making friends and connections in the online world.
So, on-page SEO is like working on your website’s interior, making it user-friendly and informative, while off-page SEO is about building your website’s reputation and connections with others in the online neighborhood. Both are crucial for a successful SEO strategy.
Read More: Identifying New Niches and Opportunities with Ahrefs