Here’s a simplified step-by-step guide:

  1. Keyword Research: Start by doing keyword research in Ahrefs. You can enter broad keywords related to your industry, and it will show you related keywords and their search volumes. Look for keywords that have good search volume but low competition.
  2. Competitor Analysis: Identify your competitors or websites that are in a similar niche. Ahrefs allows you to analyze your competitors’ websites to see which keywords are bringing them the most traffic. You can potentially target the same keywords or look for gaps they haven’t covered.
  3. Content Gap Analysis: Ahrefs can show you which keywords your competitors are ranking for but you aren’t. This is a great way to find content opportunities.
  4. Backlink Analysis: Look at who’s linking to your competitors. Ahrefs can help you find websites that might be interested in your content or might provide backlink opportunities.
  5. Trending Topics: Ahrefs also provides information about trending topics and content. You can see what’s currently hot in your industry and create content around those trends.

By following these steps with Ahrefs, you can identify new niches and opportunities for your SEO and content strategy. It’s a valuable tool for expanding your reach and staying competitive in the digital landscape.

Read More: Trending Topic Research on Search Engines & Media Platforms