It’s a process where you review and analyze your site to see how well it’s performing in search engines like Google.
This checkup helps you find issues and opportunities to improve your website’s visibility and ranking on search results.
For on-page SEO, you look at things like your content quality, keywords, and how well your pages are optimized. You want to make sure your content is helpful and relevant to your audience and that you’re using the right keywords that people might search for.
For technical SEO, you examine the technical aspects of your website, such as site speed, mobile-friendliness, and how search engines can crawl and index your pages. It ensures your site is user-friendly and easy for search engines to understand.
By conducting this audit, you can identify areas that need improvement and take steps to enhance your website’s SEO, which can lead to better rankings and more visitors. It’s like maintaining your car to ensure it runs smoothly – with an SEO audit, you’re maintaining your website to perform well online.