Measuring Content Planning Success: On-Page SEO KPIs

You’ll want to track some key performance indicators (KPIs) to see how well you’re doing. Here are a few:

1. Traffic: Check how many people are visiting your website. Tools like Google Analytics can help.
2. Keyword Rankings: See where your site ranks for important keywords. Higher rankings usually mean more visibility.
3. Click-Through Rate (CTR): This is the percentage of people who click on your website when they see it in search results. A higher CTR is usually a good sign.
4. Bounce Rate: This shows the percentage of people who leave your site without clicking on anything. A lower bounce rate is generally better.
5. Conversion Rate: Measure how many visitors take the desired action on your site, like making a purchase or signing up for a newsletter.
6. Time on Page: See how long visitors stay on your pages. More time often indicates engaging content.

Remember, the goal is not just to get people to your site but to keep them engaged and encourage them to take action! Keep an eye on these metrics, and you’ll have a good sense of how well your content and on-page SEO are performing.

Read More: On-Page SEO: Key to Website Optimization