Let me break it down in simple terms:
- Internal Linking: This means linking from one page of your own website to another. Internal links help search engines understand the structure of your site and how different pages are related. They also help users navigate your site. To manage internal links, make sure they are relevant to the content and provide value to your visitors. Don’t overdo it; a few well-placed internal links per page are usually sufficient.
- External Linking: This is when you link to other websites. External links can be beneficial if they point to reputable sources or provide additional information to your readers. However, you should be selective and make sure the external sites are reliable and relevant to your content.
Managing these links effectively means using them in a way that makes sense for your users and provides them with valuable information. Don’t try to stuff your pages with links, and always prioritize user experience and relevance.
Read More: Keyword Research in On-Page SEO and Its Impact on Rankings