Here’s what you should look for:
- Keyword Research: They should research the best keywords for your business, so you can rank for what people are searching for.
- On-Page Optimization: This means they should make sure your website’s content, titles, and meta tags are SEO-friendly.
- Quality Content: Creating high-quality, relevant content is crucial. An SEO company should help you create or improve content that engages your audience.
- Link Building: They should work on getting quality backlinks (links from other websites) to your site, which boosts your site’s authority.
- Technical SEO: Fixing technical issues like page speed, mobile-friendliness, and site structure is essential for SEO. They should handle this.
- Regular Reporting: You should receive reports showing your site’s progress. This includes rankings, traffic, and other important metrics.
- Adaptation: SEO isn’t static. Algorithms change, and they should stay up-to-date with SEO trends and adapt your strategy accordingly.
- Transparent Communication: You should be able to communicate openly with them and understand what they’re doing for your site.
- Realistic Expectations: SEO takes time. Be cautious if a company promises instant results; it’s usually not how SEO works.
- Ethical Practices: Make sure they follow ethical SEO practices. Avoid companies that use black-hat techniques, as they can harm your website in the long run.
Remember, while an SEO company can help, your involvement and collaboration are also crucial. SEO is a partnership, and you should work together to achieve the results you expect.
Read More: Is using a Google blog an advantage for SEO for those who are beginners?