These links are called backlinks.
The idea behind guest posting is to not only share your expertise and insights with a new audience but also to earn high-quality backlinks. Backlinks from reputable websites can boost your own site’s authority and improve its search engine rankings.
It’s like making friends in the online world by offering something valuable (your content) and getting a little boost (backlinks) in return. Just remember, the key is to create high-quality, relevant content that benefits both the website you’re contributing to and your own site.
Read More: Are backlinks the best way to get traffic?