also known as a brand mention or citation, is when your website is mentioned or referenced on another site without an actual hyperlink. While traditional backlinks involve a clickable link to your site, linkless backlinks recognize the importance of brand mentions even without a direct link. Search engines consider these mentions as a sign of authority and trust, contributing to your site’s overall SEO performance. So, even if there’s no clickable link, a mention of your brand on reputable websites can positively impact your search engine rankings.
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