What’s an SEO Audit?

Think of an SEO audit like a check-up for your website. It’s a detailed examination to see how well your site is doing in terms of SEO (Search Engine Optimization). The goal is to find areas where your site can improve to rank higher on search engines like Google.

Here are some free tools you can use for an SEO audit:

  1. Google Search Console: This is like your direct line to Google. It shows you how your site appears in Google search, what keywords people use to find you, and any issues Google sees with your site.
  2. Google Analytics: It helps you track your website traffic and user behavior. You can see which pages are popular, how long people stay, and where they’re coming from.
  3. Bing Webmaster Tools: Similar to Google Search Console but for Bing. It provides insights into how your site performs on Bing, which is the second most popular search engine.
  4. Screaming Frog SEO Spider: It’s a nifty desktop tool that crawls your website and checks for common SEO issues like broken links, duplicate content, and missing meta tags.
  5. SEMrush (Free Version): SEMrush offers a limited free version that can give you a taste of what it can do. It provides insights into your site’s performance, keywords, and backlinks.
  6. Ubersuggest: This tool helps you with keyword research and gives you an overview of your website’s SEO performance.
  7. MozBar: A browser extension by Moz that gives you quick insights into the SEO metrics of any webpage you visit.
  8. Ahrefs (Free Version): Ahrefs offers a free backlink checker tool that allows you to see who’s linking to your site and the strength of those links.

These tools help you identify issues, track your progress, and find opportunities to improve your website’s SEO. Remember, while these tools are free to use, some have limitations compared to their paid versions. An SEO audit is a valuable step to boost your website’s performance and visibility on the web.

Read More: What is SEO, and how can it boost your digital content in 2023?