Here are a few reasons why some domains with lower page authority might rank higher on Google SERPs:

  1. Relevance: Google considers how relevant a webpage is to a user’s search query. Even if a site has lower page authority, if its content is highly relevant to what a user is looking for, it can rank higher.
  2. Quality Content: Websites with high-quality, informative, and engaging content can outperform those with high page authority but poor content. Google values user satisfaction and may prioritize sites with better content.
  3. User Experience: The ease of navigation, mobile-friendliness, and overall user experience on a website can impact its rankings. Websites that offer a smooth and satisfying experience for visitors may rank higher.
  4. Backlinks: Backlinks from reputable websites play a crucial role. A site with fewer backlinks but from authoritative sources may outrank a site with more backlinks of lower quality.
  5. Freshness: Google favors up-to-date content. Websites that regularly update their content or provide the latest information can have an advantage in rankings.
  6. Technical SEO: Proper technical SEO practices, like fast page loading, secure browsing, and mobile optimization, can positively impact rankings.
  7. User Engagement: Metrics like click-through rate and time spent on a page indicate how engaging and relevant a page is. Google considers these factors.

In essence, while page authority is important, it’s just one of many factors that Google takes into account. Websites that excel in relevance, content quality, user experience, and other aspects can rank higher even if their page authority is not the highest. It’s about providing value to users and meeting their needs effectively.

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