Optimizing Images for the Web : On average, images constitute 19-21% of your website’s total weight. In this guide, we’ll reveal techniques to decrease loading times and drive more traffic.

Section 1: Best Image Format for the Web

WebP The Ideal Web Format

If speedy loading is paramount, opt for WebP as your website’s image format. While JPG and PNG are also suitable, use JPG for photos and PNG for logos. JPG offers better compression and faster loading, while PNG retains more detail and supports transparent backgrounds. Create webp format for CTA is good too.

Section 2: Boosting Website Speed through Image Compression

Compress Images to Optimizing Images for the Web

Lengthy loading times deter potential visitors and not user friendly website, as most leave a landing page within 4-8 seconds. High-quality images, typical of smartphone shots or stock photos, are often excessively large for web use. Speed up your website by compressing images and good for core web vitals. A rule of thumb: don’t use images larger than 1 MB. (Find 3 free image optimization tools below)

Optimizing Images for the Web
Optimizing Images for the Web

Section 3: Enhancing Search Visibility through Proper Image Naming

Proper Naming: A Key to Improved Search Results

Image naming plays a crucial role in Web Accessibility, directing more traffic to your site. Name your images descriptively, ensuring they clearly represent the image’s content. It’s even better if your titles incorporate relevant keywords. Avoid special characters like “!”, “?”, “%”, “#”, “å”, “ä”, “ö,” etc. A good filename example: “samsung-tv-42-inch.jpg” or “levis-solid-crew-2-pack-sweatshirt-white.jpg”.

Section 4: 4 Free Image Optimization Tools


TinyPNG isn’t limited to PNGs; it handles both PNG and JPG formats. It can compress JPGs by up to 60% and PNGs by up to 80%, all without noticeable quality loss. It’s quick and allows batch processing of up to 20 images.


Squoosh, a Google app, offers a simple and visual interface. Upload your image and view real-time compression. Various formats, including WebP, are available.


If you need to edit your images (e.g., rotate, crop, add watermarks), iLoveIMG provides comprehensive editing options.

To WebP

An online WebP conversion tool that instantly converts images. Multiple options are available (JPG to WebP, PNG to WebP, GIF to WebP, WebP to JPG, WebP to PNG, WebP to GIF).

In Summary Optimizing Images for the Web

Optimizing images reduces website loading times without sacrificing quality. Improve search visibility by using descriptive image names. If you’re using Snowfire, benefit from automatic image conversion to WebP for optimal performance. And for sure this tips write on our guide SEO Tips & Trick