it’s not about choosing one over the other because they serve different purposes:
- On-Page SEO: This involves optimizing the content and structure of your website. It includes using relevant keywords, creating high-quality content, optimizing meta tags, improving site speed, and ensuring mobile-friendliness. On-page SEO is essential to make your site search engine-friendly and provide a good user experience. Without strong on-page SEO, your site may not rank well for the keywords you’re targeting.
- Off-Page SEO: This focuses on building your website’s authority and reputation on the web. It includes activities like building high-quality backlinks from reputable websites, social media marketing, and online PR. Off-page SEO helps search engines understand how others view your site’s content and how authoritative it is in your niche.
The best approach is to have a balance of both. On-page and off-page SEO work together to improve your website’s visibility and rankings in search engines. If you have great on-page SEO but no off-page SEO, your site may not have the authority to rank well. Conversely, if you have strong off-page SEO but poor on-page SEO, your site might not be able to retain the traffic it gets.
So, focus on both on-page and off-page SEO for the best results. It’s not about choosing one over the other; it’s about finding a harmonious blend of both strategies.